Community

ARContribution by R. M. Clarkson, Stanton Cort, Micael Dahlen, Eric DeRosia, Robert Mittelstaedt, Debra Riley, Stanley Shapiro, Peter Sinclair, Robert Tamilia, Christophe Van den Bulte and Ian Wilkinson.

• General Marketing History - Citations on the historical development of marketing thought.
• History of Terminology - When did the words "marketing" and "advertising" first appear?
• History of the "Four P's" Concept - Origins of the alliterative mnemonic we all love to hate.
• History of Brands and Branding - From tea in China and then onward to the present day.
• History of Marketing Research - Potatoes and other urban legends contributed by Ronald Bush.
• History of the Department Store - An annotated bibliography contributed by Robert D. Tamilia.