Academics, marketing practitioners, government officials, consumer and trade association representatives, legal professionals, state and local regulatory agencies and others interested in discussing current public policy and social marketing initiatives.
May 29 - 31, 2008 The Loews Philadelphia Hotel Philadelphia, PA
Why you should attend
What attendees had to say
What are the issues and current trends in public policy? The Marketing and Public Policy Conference provides the forum by which many constituencies present and discuss the cutting-edge public policy issues of our day.
Network with individuals with similar interests in marketing and public policy from a variety of different backgrounds such as government, trade/consumer organizations, profit/nonprofit entities, and academia
Learn how public policy/social marketing initiatives may be affected by changes in leadership in our country and how these programs and plans may evolve in the future
Explore how "new" policy directives may impact anti-trust policy, competition, regulatory agencies, governmental interventions in the marketplace, and social and not-for-profit marketing initiatives
Consider how new technology such as the Internet may impact populations that vary in their vulnerability to these marketplace interventions
"For those eager to be on the cutting edge of issues related to marketing's potential for positive and negative contributions to society, this is the ideal conference."
"It was nice to see that the topic areas are expanding as we move forward in our research and areas of interest and expertise to incorporate more than just warnings and disclosures.”
"An extremely friendly and welcoming conference that examines a wide range of public policy issues and stimulates thinking in many areas."
