TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today AMA Training Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
May. 05, 2008 - May. 06, 2008 Vancouver, BC, Hilton Vancouver Metrotown Jun. 02, 2008 - Jun. 03, 2008 Chicago, IL, The Gleacher Center Jun. 19, 2008 - Jun. 20, 2008 Philadelphia, PA, The Hub
Nonprofit Marketing Boot Camp
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy to increase awareness and support. To focus your organization’s marketing efforts and drive improved results, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
May. 08, 2008 - May. 09, 2008 San Antonio, TX, Hilton San Antonio Airport
Strategic Marketing Conference
Marketers today face a landscape of increased consumer control, market fragmentation, proliferation of new media channels, commoditization of products and services, globalization and profit chasing. Chief Marketing Officers cite "driving innovation" as one of their top three business priorities to get a jump on competition, provide value to customers and grow bottom-line revenue. Innovation does not just pertain to new
product development. It encompasses everything from unearthing meaningful customer insights to developing entirely new business models. Achieving a sustainable structure that enables innovation takes a strategic and holistic approach. And delivering a holistic consumer experience requires company-wide integration of innovation to provide the ultimate rewards of brand loyalty and advocacy.
Meet Customers 3.0 Mastering the Changing Relationship Between Customers and Brands
If you have questions about where to place your media dollars for greatest impact, how to successfully launch a new product, or why consumers seem to be more fickle than ever, you need to be part of the conversation at Meet Customers 3.0.
Jun. 18, 2008 - Jun. 19, 2008 New York, NY, Metropolitan Club
