AMA Marketing Boot CampTM
In today's ever-changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
Jan. 17, 2008 - Jan. 18, 2008 Irving, TX, Marriott Dallas/Forth Worth Airport North
Apr. 03, 2008 - Apr. 04, 2008 Charlotte, NC, Harris Conference Center Apr. 17, 2008 - Apr. 18, 2008 Fort Lauderdale, FL, Renaissance Fort Lauderdale Hotel
1617 Southeast 17th Street Apr. 24, 2008 - Apr. 25, 2008 Cincinnati, OH, Radisson Hotel Cincinnati Riverfront May. 01, 2008 - May. 02, 2008 Harford, Connecticut, Hartford Marriott Downtown May. 22, 2008 - May. 23, 2008 Chicago, IL, Embassy Suites Chicago Downtown Lakefront
511 North Columbus Drive
Jun. 12, 2008 - Jun. 13, 2008 Cleveland, OH, Hilton Garden Inn Cleveland Downtown
AMA Advanced Marketing Boot Camp™
Effectively developing the elements of a marketing plan continues to be a critical success factor for all marketing professionals, unit and general managers and entrepreneurs. The marketing element of a business plan can often make or break the entire plan. A great marketing plan can provide one of the most powerful sources of advantage over competition no matter what industry, product or service.
Feb. 07, 2008 - Feb. 08, 2008 Fort Lauderdale, FL, Renaissance Fort Lauderdale Hotel
1617 Southeast 17th Street
Mar. 06, 2008 - Mar. 07, 2008 Philadelphia, PA, The Hub CityView
30 South 17th Street
United Plaza, 14th Floor
May. 01, 2008 - May. 02, 2008 Columbus, OH, Quest Conference Center
8405 Pulsar Place Jun. 19, 2008 - Jun. 20, 2008 Minneapolis, MN, Sheraton Bloomington Hotel
Minneapolis South
7800 Normandale Boulevard
STRATEGIC BRAND DEVELOPMENT: Creating Differentiation and Walking the Talk AMA Training Series
With the commoditization of products and services, there is compelling need for Strategic Branding. Strategic branding provides the single-minded focus to make the tactics of branding work best—from breakthrough advertising to great graphic design. In this workshop you will learn how to use Strategic Branding to create a meaningful, differentiated approach for your brand, including practical tools
and methods you can use back at your office.
Apr. 14, 2008 - Apr. 15, 2008 New York, NY, The Coleman Center Apr. 29, 2008 - Apr. 30, 2008 Chicago, IL, The Gleacher Center Jun. 04, 2008 - Jun. 05, 2008 San Diego, CA, The Westin San Diego
Managing Customer Loyalty AMA Training Series
Customer loyalty should be the most powerful weapon an organization has in its strategic arsenal. However, most companies do not understand loyalty or develop its potential. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty.
Apr. 29, 2008 - Apr. 30, 2008 Scottsdale, AZ, Renaissance Scottsdale Resort May. 08, 2008 - May. 09, 2008 Philadelphia, PA, The Hub CityView May. 14, 2008 - May. 15, 2008 San Antonio, TX, Hyatt Regency San Antonio on the Riverwalk at Paseo Del Alamo Jun. 11, 2008 - Jun. 12, 2008 Seattle, WA, Hotel Monaco Seattle
TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today AMA Training Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
May. 05, 2008 - May. 06, 2008 Vancouver, BC, Hilton Vancouver Metrotown Jun. 02, 2008 - Jun. 03, 2008 Chicago, IL, The Gleacher Center Jun. 19, 2008 - Jun. 20, 2008 Philadelphia, PA, The Hub
