Strategic Marketing AMA Training Series
Learn how to execute marketing strategy by understanding the uncertainty that faces all firms today. This process will be pursued through a practical hands-on approach that permits participants to take advantage of the collective knowledge and experiences of the attendees as well as the guidance offered by a seasoned street marketer turned academic in recent years.
Mar. 03, 2008 - Mar. 04, 2008 San Diego, CA, The Westin San Diego Apr. 03, 2008 - Apr. 04, 2008 New York, NY, The Coleman Center Apr. 21, 2008 - Apr. 22, 2008 Chicago, IL, The Gleacher Center
STRATEGIC BRAND DEVELOPMENT: Creating Differentiation and Walking the Talk AMA Training Series
With the commoditization of products and services, there is compelling need for Strategic Branding. Strategic branding provides the single-minded focus to make the tactics of branding work best—from breakthrough advertising to great graphic design. In this workshop you will learn how to use Strategic Branding to create a meaningful, differentiated approach for your brand, including practical tools
and methods you can use back at your office.
Apr. 14, 2008 - Apr. 15, 2008 New York, NY, The Coleman Center Apr. 29, 2008 - Apr. 30, 2008 Chicago, IL, The Gleacher Center Jun. 04, 2008 - Jun. 05, 2008 San Diego, CA, The Westin San Diego
Managing Customer Loyalty AMA Training Series
Customer loyalty should be the most powerful weapon an organization has in its strategic arsenal. However, most companies do not understand loyalty or develop its potential. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty.
Apr. 29, 2008 - Apr. 30, 2008 Scottsdale, AZ, Renaissance Scottsdale Resort May. 08, 2008 - May. 09, 2008 Philadelphia, PA, The Hub CityView May. 14, 2008 - May. 15, 2008 San Antonio, TX, Hyatt Regency San Antonio on the Riverwalk at Paseo Del Alamo Jun. 11, 2008 - Jun. 12, 2008 Seattle, WA, Hotel Monaco Seattle
