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Best Practices |
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Best Practices / Marketing Research
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Online Marketing Research
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| | Online Research Overview | | | by: Allen Hogg
This tutorial is an introduction to marketing research on the Internet including available techniques and limitations. |
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| | Conducting Online Research | | | by: Allen Hogg
This tutorial includes practical information about qualitative, quantitative and multi-modal research methods with tips on recruiting respondents and collecting data. |
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Marketing Research Basics
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| | Copy Testing Overview | | | by: Kevin Clancy
This tutorial covers the techniques behind testing an advertisement's effectiveness before investing in its creation. |
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| | Principles of Market Segmentation | | | by: William D. Neal
This tutorial covers to basic tools used to divide a market into discrete customer segments for more efficient marketing. |
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| | The Seven Stages of Effective Survey Research | | | by: Dan Meir
This tutorial provides a step-by-step guide to designing a research study. The seven-step process will help readers take full advantage of the data from properly conducted market research. |
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Quantitative Marketing Research
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Qualitative Marketing Research
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| | Focus Group Principles | | | by: Holly Edmunds
This tutorial covers the basics of conducting focus group research as well as suggested uses for the technique and the data. |
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| | Qualitative Research Overview | | | by: James H. Nelems
This tutorial provides a look at the qualitative research process including the advantages and pitfalls of various research techniques. |
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