by: Yvonne Elvy Johnson Increasing numbers of consumers have discovered how the benefits of e-commerce can outweigh the risks, especially during the November-December holiday buying season. Internet shopping has become for many people the method of choice for finding product information, comparing prices and availability, and making purchases. Managers need to realize how this growing trend affects business during the Christmas season and throughout the entire year. Leaders must acknowledge and adapt to escalating e-commerce to understand the fluctuations in consumer spending and thereby to compete, survive, and grow in an ever-challenging market.
by: Gordon Husbands Most people are more likely to stay on a website, make a purchase, and generally think more positively about an organization if the site is in their own language.
by: C. J. Newton This paper describes search engine optimization in the context of the evolution of Internet marketing, and provides a set of standards, ethics, and best practices.
by: Alan Factor Sales and marketing portals can drive productivity, reduce costs, and enhance customer relationships only when they are designed around users’ needs and behaviors.
by: Nico Brooks Most paid search ads are sold on a pay-for-position model by which you can adjust the rank of your ad by raising or lowering your bid. Lowering bids decrease advertising costs, but does it also decrease the effectiveness of your ads?
by: Justin Talerico Quality leads are hard to come by, especially if you are selling complex or high-ticket items. Companies that use e-mail, online advertising, or search engine marketing can generate higher quality leads by focusing on preconversion segmentation.
by: Gordon Husbands Most people are more likely to stay on a website, make a purchase, and generally think more positively about an organization if the site is in their own language.
by: Stephen D. Messer The ultimate success of an affiliate marketing program is based on the concrete development of foundational elements. This paper covers the five elements of a successful program.
by: Stephen D. Messer This paper will help marketers devise an affiliate marketing program that balances the needs of the top 20% of merchant partners with smaller, core producer partners.
by: Brian Klais Because of its cost effectiveness and response rates, marketers have come to rely on e-mail marketing. This paper covers the considerations in choosing an e-mail marketing vendor, including cost, support and spam issues.
by: Shaun Carrigan This paper discusses how use e-mail newsletters as a marketing tool to both develop new customers, and deepen relationships with existing customers. It covers the design and implementation of e-mail newsletters.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
