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| | Marketing Transformation | | | by: Jon Miller and Jackie Horowitz
Leading consumer-oriented companies are dramatically adjusting their marketing mix to take better advantage of less traditional – but ultimately more effective – consumer interaction channels. |
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| | Stand Out and Be Heard | | | by: James Ryan
Smart marketers are constantly on the lookout for new, more responsive media to add to their marketing mix in order to increase the probability that customers are receiving the message. For those marketers, mobile marketing is worth considering. |
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| | The Twelve Laws of Loyalty | | | by: Jill Griffin
Some companies are consistently earning customer loyalty while their competitors struggle. |
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| | CRM Overview | | | by: Christopher Helm
This tutorial covers the basic elements and advantages of a customer relationship management strategy. |
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| | Implementing a CRM Strategy | | | by: Lisa Burris Arthur
This paper covers the implementation of a Customer Relationship Management strategy and how it affects a company's technology, operations and culture. |
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| | Database Marketing Overview | | | by: Damon J. Ragusa
This tutorial covers the major uses of database marketing techniques, as well as practical advise to getting started. |
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| | Best Practices in Lead Management | | | by: Alexandra Best
Lead Management is the process of rapidly and effectively creating, nurturing, distributing and analyzing leads. This paper covers strategies to increase the likelihood that a lead will convert to a qualified opportunity and then a new, satisfied customer. |
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| | Launching a Database Marketing Project | | | by: Robert McKim
A marketing database can be a valuable tool to increase customer loyalty or performance -- but it can also be a very expensive project with little return. Planning ahead is the key to database marketing success. |
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