by: Joe Marconi This tutorial covers the process of hiring a public relations agency from defining needs to screening, interviews, and the final decision.
by: Lisa Poulson Handling communications – and your corporate reputation – around litigation is a significant challenge in the Internet age. Stock message boards, blogs and online news sites can overwhelm the single voice of a corporation.
by: Paul M. Rand In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
