|
| | Click Here for Your Gift | | | by: Brian P. Hession, Tracey Wong and Erin Sheehan
Improving the effectiveness of your direct marketing campaigns via promotional product inclusion. |
|
| | Consumer Promotion Overview | | | by: Craig McAnsh
This tutorial covers the basics of a successful consumer promotion program, whether the goal is increased sales or brand awareness. |
|
|
|
|
|
| | The Price of Loyalty | | | by: The McKinsey Quarterly
The following tutorial covers the common missteps that cause loyalty programs to draw from profits rather than build repeat business. |
|
| | The Twelve Laws of Loyalty | | | by: Jill Griffin
Some companies are consistently earning customer loyalty while their competitors struggle. |
|
| | When A Niche Is Not A Niche | | | by: Nadine Vogel
Diversity, whether an internal employee initiative or part of a company’s overall marketing initiative, is critical in meeting the unique needs of both today’s employee and consumer. |
|
