Marketing Educator Online Spring 2002

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Academic Resource Center

Marketing Boot Camp: Des Moines, IA

Branding Boot Camp: Raleigh/Durham, NC

Building an Effective Market Segmentation- A Research Roadmap: San Diego
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ARC: Teaching: MEO: Spring 2002

Vol. 22 No.2 -- Spring, 2002

Credit Cards on Campus
Credit Cards on Campus: Should They Be Banned or Blessed? A case study by Geoffrey Lantos

Responses to Credit Card Case
Comments on Jeoff Lantos' Credit Cards on Campus Case Study

Do It Yourself
Do It Yourself Product Promotion by Dennis R. Buss

Letter to Academics
A Letter from Academic Council President Michael Mokwa, May, 2002, to AMA Academic Division Members

Web Reporting
Web Reporting Solutions: A Competitive Review by Tamara L. Fraley

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