areas: cb: video

ARContribution by David Mick

Related ARContent: CB Course Materials

Videos and Movies

• People Like Us (PBS): Consumption and social class groups in America
• Ghost World: Lack of choice in the marketplace, homogenization of society, kitsch, high social value attached to goods
• Goodbye Lenin: The aftermath of the fall of the Berlin Wall, and how consumer goods can shape society
• Bad Santa: Gift giving and commercialism
• The Hucksters: Cognitive learning versus cognitive response perspective on persuasion
• Tin Men: Selling orientation versus consumer orientation
• Pretty Woman: Social class distinctions
• My Big Fat Greek Wedding: Rituals, subculture, and cross-culture influences on consumer behavior
• Out of Africa: Symbolism of consumer products and consumption behavior; how products serve and enhance the plot, characterizations, themes, etc. 
• Crazy People: about advertising appeals
• Falling Down: especially the section on Wammy Burgers and the theme of "the customer is always right"
• Power Trip, regarding the mentality of consumers in planned economies as they make the transition to market economies

Television Programs

• Curb Your Enthusiasm, “Wandering Bear” Season 4, Episode 38: Brand community
• Beverly Hillbillies: Social class distinctions
• Third Rock from the Sun: Participant observer culture studies
• MacGyver: Creative problem solving
• Persuaders (PBS Frontline): The ties between psychology and influencing the consumer
• Dr. Phil (various episodes): Various clips on consumption, status, compulsive buying, overconsumption, etc.