Archive of Marketing Education - American Marketing Association

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ARC: Teaching: Archive of Marketing Education

Latest Content: May, 2006
Indices: By Author, Chronological

Research, Opinion and Reviews on All Aspects of College and University Marketing Education

Access for AMA Members Only

Articles - Refereed pieces on marketing pedagogy and undergraduate careers.
About Software - Discussion of classroom software, games and simulations.

Editor, Sharon V. Thach, Tennesse State University
Associate Editor, Dennis Bristow, St. Cloud State University

Latest Addition (May 2006): Designing a New Special Topics Marketing Course by Doris Van Doren and Hope Corrigan

Editors | Editorial Review Board | Editorial Guidelines | How to Submit

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