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Marketing Scales 

ARC: Research: Sources of Scales Used in Marketing

areas: methods: scales

  • A frequently cited work

    Bearden, William O. and Richard G. Netemeyer (1999), Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Thousand Oaks, CA: Sage Publications ISBN 076191000X [Publisher's Site].
      
  • A very complete reference of scales used in marketing is

    Bruner II, Gordon C., Karen James, and Paul J. Hensel (2001),  Marketing Scales Handbook: A Compilation of Multi-Item Measures V.III, Chicago: AMA [Table of Contents].

  • The online Web compendium of public-domain research instruments. These are focused mostly on social psychology:
    http://www.hs.ttu.edu/research/reifman/qic.htm
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