help
contact us
site map
advanced search
site search    

  researched poem
 
ARC: Etc: Arts: Parametric Poetry

areas: methods: poem 

ARContribution by A. Baleno

searching the parameter space

1. Introduction

Long before you went heteroskedastic,
do you remember when models were plastic?

Your friends most often had troubles with stat.
But as a modeler type you knew it was phat.

This poem therefore will now cover four chapters
from marketing science to analysis of factors. 

2. Marketing Science

Asymmetric and fuzziest set,
linear, quadratic, cubic, quartet.

Scalars, vectors, numbers in rows
waiting in line for Little's Flows.

Pricing changes in models stochastic,
monopoly markets where demand's inelastic.

Snowballs and strata in sampling frames.
Nash equilibria in the theory of games.

Forecasting incidence of trial and repeat.
When you go make your choice, better make it discrete.

But who here among us would choose a dense probit
that amounts to exactly one half of a Tobit?

Where classmates who sit in the same latent classes
recite the same answers after multiple passes?

Iterate, update, climb for the pass.
Predict TV sales from Sopranos to Bass.

Market share, week+1, hierarchical Bayes.
We'll see who switches, we'll see who pays

using parameters that we can estimate
from a casually chosen Markov state.

Parameters free in a finite mixture.
Degrees of freedom by constant fixture.

3. Experimental Research

Assigning subjects by addition or subtraction,
with main effect and interaction,

there is no telling what you can find
through the lense of a factorial design.

Missing variables randomized away.
"Cause and effect," the data say.

4. Matrix Algebra

Extraction, rotation, plotting the scree.
Eigenvalues greater than unity.

Degrees of freedom, matrix ranks.
Lambda stolen without even thanks!

Wasn't that eigen supposed to be zero
instead of playing the brute force hero?

5. Estimation

Various forms of longitudinal data
have autocorrelation that biases beta.

Better to be consistent, efficient and good
with density explicit and max likelihood.

But if you should pick up the wrong distribution
you'll surprise the reviewers with a late substitution.

6. Covariance Models

Neither scatterplot, pie chart, leaf or stem
can capture a factor from SEM

with errors in models badly specified
and errors in variables where the measurement lied.

Minus two times the ratio's log.
Matrices swallowed a la Joreskog.

Measurement models that don't technically fit.
The logic of Chi Square?  Forget about it.

7. Future Directions

Its actually possible for an infinite sum
to add to a number a bit more than one

but a bit doesn't reach to the height of an elf.
Its what; more than half? Its only itself.

So first we decide on our own causal path.
Its hard to figure.  You do the math.

 
ARC Home · ARContact · ARChanges  |  Career · Community · Research · Service · Teaching · Etc  |  content areas

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  AMA Radio  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l  

Copyright © 2008 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or call 800-262-1150.


Search Engine Optimization by SEO Logic