The American Marketing Association Releases New Definition for Marketing January 14, 2008 The American Marketing Association today unveiled the new definition of marketing, which will be used as the official definition in books, by marketing professionals and taught in university lecture halls nationwide. Click here for complete release.
Social Networking and Cause Related Marketing top Holiday Trends December 10, 2007 This holiday season consumers want two things when they are shopping – a good friend and a good cause. More Americans are taking their holiday shopping to social networking sites rather than the mall and the gifts they are buying come wrapped with a bow that supports a good cause, according to a recent American Marketing Association survey. Click here to view the full release.
Shoppers Turn to Web for Holiday Wish Lists November. 15, 2007 This holiday season will bring a significant jump in the number of consumers turning to the Web for gift ideas. According to a recent American Marketing Association (AMA) consumer survey, nearly 50 percent more consumers than last year looked online for information about products and services. “Today’s consumers are completely wired; our research demonstrates just how crucial it is for marketers to find new channels and innovative ways to reach shoppers online,” said Dennis Dunlap, Chief Executive of the AMA... Click here for complete release.
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