The Extended Self - American Marketing Association

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	The Extended Self

ARC: Research: Theories: Belk's Notion of the Extended Self

Overview

Possessions reflect the identify of the possessor, and in turn these possessions contribute to that identity. We must understand these possessions in terms of the meaning invested in them by the purchaser.

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Key Citations

Belk, Russell W. (1988), "Possessions and the Extended Self," Journal of Consumer Research, 15 (2), 139-168.

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Application Areas

Other Literature

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