Consumption and Freedom - American Marketing Association

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	Consumption and Freedom

ARC: Teaching: Other Media: Consumption and Freedom

areas: society: video

The Unfree Consumers: Consumption and Freedom Under Subaltern Conditions
A video by Rohit Varman and Ram Manohar Vikas.

Text summary: http://www.amsreview.org/articles/varman04-2006a.pdf
Video: http://www.amsreview.org/articles/varman04-2006a.ram

Some argue that consumption is equivalent to human freedom. In this video, the authors question this conceptualization of human freedom with consumption as its prime facilitator.

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