International Marketing Bibliography - American Marketing Association

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	International Marketing Bibliography

ARC: Research: Bibliographies: International Marketing

areas: global: bibliography

Related ARContent: International Retailing Bibliography

Nisbett, Richard (2003), The Geography of Thought: How Asians and Westerners Think Differently ... and Why, Free Press [Journal of Marketing Book Review]

Hofstede, Geert (2001), Culture's Consequences, Sage [Journal of Marketing Research Book Review]

Harkness, Janet A., Fons J.R. Van de Vijver, and Peter Ph. Mohler (2003), Cross-Cultural Survey Methods, Wiley [Journal of Marketing Research Book Review (Scroll Down)]

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