Consumer Ethics - American Marketing Association

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	Consumer Ethics

ARC: Teaching: Other Media: Why Don't Consumers Behave Ethically?

areas: society: video

Related ARContent: Legal and Ethical Aspects of Marketing

Russ Belk, Tim Devinney and Giana Eckhardt have created a 26 minute DVD on consumer ethics, which may be an interesting classroom tool in a variety of marketing courses.

You can puchase the DVD and view the trailer from the Australian Graduate School of Management.

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