The AMA's Special Interest Groups (SIGs) are (closed) internet-based communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic.
Through SIGs, members have access to:
- an internet based discussion group that offers opportunities to interact with your peers for concept sharing, learning, and networking
- resources and references when you are searching for information
- online events and discussion with industry experts that help keep you current with trends in your area of marketing
- an online forum of marketing professionals who can help with idea generation or benchmarking ideas
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AMA SIGs:
Internet Marketing/eCommerce
Brand Strategy and Brand Management
Marketing Strategy and Planning
Business-to-Business
Higher Education
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Healthcare Marketing
Services Marketing
NonProfit Marketing
Marketing Research |
Membership in one Practitioner Special Interest Group is complimentary to all AMA members, while each additional SIG is $20. To join an AMA SIG today, please call customer service at 1-800-262-1150.
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