help
contact us
site map
advanced search
site search    

    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
    a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
A  
A-T-R action advertising wearout arbitrage pricing theory (APT)
A. D. Little Business Profile Matrix action program advertising, regulation of arcade shopping center
A.S.E.A.N. activation advertising/display allowance area of dominant influence (ADI)
ABC active listening advisory authority area sampling
ABC analysis activities, interests, and opinions (AIO) advocacy advertising arrival of goods (AOG)
ABC inventory classification activity based costing affect art
ACM activity goal, sales affective conflict art director
ADBUDG activity quota affiliate articulated railcar
ADCAD actual value affiliate fraud artificial intelligence (AI)
ADI ad affiliate marketing artwork
ADMOD ad blocking affiliate merchant as is
AGVS ad valorem duty affiliate network aspirational group
AHP adaptation affiliated buying assembler
AI adaptation pricing policy affiliated store assertiveness
AIDA adapted product affinities assignment
AIO adaptive control budgeting after sales support associated buying office
ALT text adaptive experimentation after-market assorting
ANC adaptive planning agency cost assortment
ANOVA adaptive product agency of record (AOR) atmosphere
ANSI.X12 (American National Standards Institute) adaptive selling agency theory atmospherics
AOG add-on agent attention
AOR additional markdown agents and brokers attitude
APT additional markup aggregate data attitude models
AR additional markup cancellation aggregation attitude toward objects (A.)
ASAR adjacencies plan aging attitude toward the ad (A.)
ASSESSOR adjustive function of attitudes agreement attracting nonusers of the product category
ATM administered vertical marketing system agricultural advertising attracting users of competitive brands
Advertising Council administration functional expense aided recall attraction model
Advisor administrative control aisle table attributable costs
Airline Deregulation Act (1978) administrative delays all-purpose revolving account attribute
American National Standards Institute adopter categories all-you-can-afford budgeting attribution theory
American Technology Preeminance Act (1992) adoption process alliance auction
Anti-Merger Act (1950) advance dating alliances auction company
Association of South East Asian Nations (A.S.E.A.N advance order allocation audience
Audit Bureau of Circulations (ABC) advertised brand alpha error audience accumulation
Automobile Information Disclosures Act (1958) advertisement alpha factor audience duplication
abandonment advertiser alteration cost audimeter
abandonment rate advertising alteration department audited sales
above the fold advertising agency alteration room auditing (post and pre)
above-the-line cost advertising allowance ambiance augmented product
absolute advantage advertising appropriation analog approach authorization
accelerated development advertising budget analysis of selected cases authorized dealer
accelerated development stage advertising campaign analysis of variance (ANOVA) automated guided vehicle system (AGVS)
accelerated purchase advertising claim analytic hierarchy process (AHP) automated storage and retrieval equipment (ASAR)
acceptable price range advertising clutter anchor automated teller machine (ATM)
acceptance operator advertising concept anchor store automatic checkout machine (ACM)
accessories advertising contract anchoring effect automatic merchandising machine operator
accessory equipment advertising copy ancillary service automatic reorder
accidental sample advertising effectiveness animated GIF automatic reordering system
accommodation desk advertising exposure anticipation automatic selling
account advertising idea anticompetitive leasing arrangement autonomic decision making
account classification advertising manager antidumping duties average cost per unit
account executive advertising media antidumping laws average fixed cost
account group advertising message antitrust laws average frequency
account opener advertising models apothecary average revenue (AR)
account representative advertising network application service provider (ASP) average total cost
account specialist advertising objective applied research and development average variable cost
acculturation advertising penetration approach, sales average-cost pricing
accumulation advertising specialties approval sale award
acquisition (1) advertising strategy approved vendor list aware stage
acquisition (2) advertising substantiation apron awareness
acquisition value advertising theme arbitrage awareness-trial-repeat (A-T-R)

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  AMA Radio  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l  

Copyright © 2008 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or call 800-262-1150.

Search Engine Optimization by SEO Logic