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    Dictionary of Marketing Terms
 
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4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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B  
B-roll belief brand choice business goals
BCG belongingness brand choice models business intelligence
BDI below-the-line cost brand contacts business manager
BOM benchmarking brand decision business market
BPI benefit approach brand decision model business market segmentation
BRANDAID benefit segmentation brand development index (BDI) business marketing
BTN benefit summary method brand equity business planning process
Balance Theory benefit, product brand extension business portfolio matrices
Bayesian probability best seller list brand generic business portfolio models
Ben Franklin method best sellers brand image business reply card
Bernoulli process beta coefficient brand indifference business reply envelope
Beta binomial model beta distribution brand label business service
Boston Consulting Group beta error brand loyalty business start-up
Box-Jenkins method better business bureaus brand management organization business strengths
Bretton Woods Agreement bid brand manager business system
Brussels Nomenclature bidding brand mark business-to-business advertising
Business Conditions Digest bill of exchange brand name button ad
baby boom bill of lading brand personality buy
back haul bill of materials (BOM) brand positioning buy one-get one free
back order billed cost brand switching buy-back allowance
back-haul provision billed cost of inventory brand-switching matrix buyclasses
backdoor selling binomial distribution branded merchandise buyer
backgrounder sheet biological drives branding, family buyer behavior
backward integration bird dog branding, generic buyer intention
backward vertical integration black market branding, individual buyer readiness stage
bait advertising blanket order branding, line family buyer's remorse
bait and switch bleed advertisement break-bulk buyer's utility
bait and switch advertising block plan break-even analysis buyer's welfare models
balance of payments blocked currency break-even point buyers intention survey
balance of trade blog breaking bulk buyers market
balance sheet method blueline breaking sizes buyers' costs
balanced scorecard blunder bribe buyers' intentions method
balanced stock body copy broad class buyflow
bangtail body language broadcast quality buygrid framework
banner bonus broadcast television buying allowance
banner ad bonus pack brochure buying calendar
banner blindness book broken case lot selling buying center
banner exchange book inventory broken lot buying committee
bar code booking broker buying criteria
barriers to competition bookmark brown goods buying decisions
barriers to entry boomerang method browser buying functional expense
barter bounce back coupon bubble plan buying habits
basement store bounce back offer budget buying influence
basic low stock boundary spanning build market position buying motives
basic stock list boutique build strategy buying period
basing-point pricing boutique store layout bulk marking buying plan
basis of segmentation boycott bundle buying policy index
batting average bracket creep bundling buying power (consumer behavior definition)
behavior brainstorming bureaucratic organization buying power index (BPI)
behavior modeling branch house bushelman buying roles
behavior monitoring branch house wholesaler business analysis buying signal
behavioral analysis branch sales manager business cycle buying style
behavioral intention branching question business defamation buyphases
behavioral self-management brand business definition

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