Marketing Terms Dictionary - American Marketing Association

C.B.D.	channel of distribution model	completely randomized design	conversion rate
C.F.R.	channel performance	compliance	converter
C.I.A.	channel power	compliment approach	conveyor
C.I.F.	channel productivity	component parts	conviction
C.O.D.	channel profitability	component prototype	cookie
CACM	channel specialization	compound duties	cooperative
CAI	checking-list item	comprehension	cooperative advertising
CALLPLAN	checklist	comprehensive layout	cooperative buying
CAPM	cherry picking	computer assisted interviewing (CAI)	cooperative chain
CAPM approach to investment analysis	child protection	computer integrated manufacturing (CIM)	cooperative exporting
CARICOM	choice	computerized buying	cooperative game theory
CERCLA	choice alternatives	concentrated marketing	cooperative group
CIM	choice criteria	concentration	cooperative marketing
CIP	choice heuristic	concentration ratio	cooperative wholesaler
CMA	choice rule	concentration strategy	copy platform
CMSA	circular routing	concentration, economic	copy research
COFC	circulation	concentric diversification	copy testing
COLA	claim	concentric zone theory	copyfitting
CPI	class membership	concept	copyright
CPM	class rate	concept evaluation stage	copywriter
CPR	classic merchandise	concept generation	core benefit
CPRP	classical conditioning	concept statement	core product
CPS	classical probability	concept statement, commercialized	corporate advertising
CPSC	classification	concept test	corporate buy agreement
CR	classification control	concept test-based forecasting models	corporate culture
CRM	clearance sale	concept testing and development	corporate marketing system
CRP	clearing arrangement	conceptual definition	corporate mission
CSM	clearinghouse	conditional sale contract	corporate purpose
CWO	click through	confirmation	corporate relations
Cable Television Consumer Protection and Competiti	click-through	confirmation (of order)	corporate strategy
Celler-Kefauver Act (1950)	click-through rate (CTR)	conflicting incoming stimuli	corporate vertical marketing system
Child Protection Act (1966)	clickstream	conglomerate	corrective advertising
Clayton Act (1914)	clickthrough	conglomerate diversification	corrective steps
Clean Air Act (1970)	client	conglomerate merger	correlation analysis
Comprehensive Crime Control Act (1984)	close	conjoint analysis	cost
Comprehensive Environmental Response, Compensation	close-out	conjoint analysis-based simulation models	cost analysis
Congruity Theory	closed bid	conjunctive rule	cost and freight (C.F.R.)
Consumer Behavior Odyssey	closed stock	conscience	cost center
Consumer Credit Protection Act (1968)	closed-door discount house	conscious parallelism	cost code
Consumer Goods Pricing Act (1975)	closing	consent order	cost complement
Consumer Market Insight	club plan selling	consideration	cost department
Consumer Product Safety Act (1972)	cluster analysis	consideration set	cost insurance freight (C.I.F.)
Consumer Product Safety Commission (CPSC)	cluster sample	consignee	cost inventory
Consumer Sentiment Index	clutter	consignment	cost method of inventory
Copyright Amendments Act of 1992	clutter, advertising	consignment sale	cost multiplier
Current Population Reports	co-op	consistency theory	cost of industrial sales call
Customs Cooperation Council	co-op coupons	consistent stimuli	cost of information search
cable television	co-op mailing	consolidated buying	cost of living
caching	coalitions	consolidated delivery service	cost oriented strategy
cadre	code 128	consolidated metropolitan statistical area (CMSA)	cost per click (CPC)
call frequency	coding	consolidation	cost percent
call option	coefficient of income sensitivity	consolidator	cost-of-living allowance (COLA)
call report	coercive influence strategy	conspicuous consumption	cost-per-action (CPA)
call system	cognition	conspiracy	cost-per-rating point (CPR or CPRP)
cancellation	cognitive dissonance	constant dollar value	cost-per-thousand (CPM)
canned sales presentation	cognitive processes	constant dollars	cost-plus
canned sales talk	cognitive response	constant sum method	cost-plus pricing
cannibalization	cohort	constitutive definition	count and recount promotion
canvasser	cold-canvassing	construct validation	counter purchase
capabilities	collaborative agreements	consultative selling	counterargument
capacity requirements planning (CRP)	collect on delivery (C.O.D)	consumable supplies	counterpurchase
capital	collect rate shipment	consumer	countertrade
capital account	collusion	consumer "bill of rights"	countervailing duties
capital asset pricing model (CAPM)	color sep	consumer awareness	countervailing power
capital consumption allowance	color separation	consumer behavior	country of origin effect
capital goods	column inch	consumer buying behavior	coupon
capital intensive	combination compensation plan	consumer choice model	coupon fraud
capital turnover	combination export management firm	consumer cooperative	coupon payment
capitalism	commercial	consumer credit	coupon redemption
captive market	commercial auction	consumer decision making	courtesy days
career plateau	commercial pool	consumer decision making unit	coverage
carload	commercialization	consumer demand	creative boutique
carousel	commercialized product concept statement	consumer education	credit
carriage trade	commissary store	consumer expenditure survey	credit bureau
carrier	commission	consumer finance company	credit limit
carry over models	commission buyer of farm products	consumer group interaction	credit union
carrying charge	commission buying office	consumer information	crisis management
cartel	commission house	consumer information processing (CIP)	criterion related validity
cash before delivery (C.B.D)	commission merchant	consumer motivation	critical success factors
cash cow	commission method of compensation	consumer movement	cross impact analysis
cash discount	commissioner	consumer price index (CPI)	cross ruff
cash excess	committee buying	consumer product	cross selling
cash flow	commodity exchange	consumer protection	cross tabulation
cash in advance (C.I.A)	commodity product	consumer protection legislation	cross-elasticity of demand
cash on delivery	commodity rate	consumer relations	cross-functional integration
cash register bank	common area (of shopping center)	consumer sales promotion	cross-price elasticity
cash terms	common carrier	consumer satisfaction	cross-sectional study
cash with order (CWO)	common costs	consumer sovereignty	crude birth rate
cashless economy	common law	consumer's surplus	cue
catalog	common market	consumer/product relationship	cultural ecology
catalog showroom	communication	consumerism	cultural environment
categorization	community market	consumers' goods	cultural lag
category killer	community relations	consumers' surplus	culture
category manager	community service activities	consumption	cumulative audience
category signage	community shopping center	consumption function	cumulative markon
category-based processing	commuters' zone	container-on-flatcar (COFC)	cumulative markup
causal research	comp	containerization	cumulative quantity discount
cease and desist order	company image	containerizing	cumulative reach
census	company potential	content analysis	curiosity approach
census block	company-related buying criteria	content validity	currency devaluation
census metropolitan area (CMA)	comparative advantage	contest	currency revaluation
census tract	comparative advertising	contest, sales	current account
center of influence method	comparative prices	contingency contract	current population survey (CPS)
centers of commerce	comparative rating scale	contingency planning	custom union
central business district (CBD)	comparison shopping	contingency pricing	customary pricing
central buying	compensation/incentive models	contingent reward leadership	customer
central market	compensatory import charges	continuity	customer defection
central office edit	compensatory integration procedure	continuity plan	customer functions
central place theory	compensatory model	continuous demand	customer inquiry response systems
central route to persuasion	compensatory process	continuous innovation	customer lifetime value
centralized adjustment system	compensatory rule	continuous media pattern	customer loyalty
centralized management	competences of firm	continuous replenishment (CR)	customer orientation
centralized sales organization	competition	contraceptive social marketing (CSM)	customer portfolio asset management
certificate of origin	competitive advantage	contract	customer relationship management
chain discount	competitive advertising	contract carrier	customer satisfaction
chain of command	competitive analysis	contract department	customer segments
chain store	competitive bidding	contract manufacturing	customer service (physical distribution definition
chain store system	competitive brands	contract, tying	customer service (product development definition)
chain wholesaler	competitive duplication	contractual vertical marketing system	customer service (retailing definition)
chance constrained programming	competitive environment	contribution	customer spotting
channel control	competitive forces	contribution pricing	customer switching costs
channel cooperation	competitive frame	control	customer traffic
channel effectiveness	competitive intelligence	control group	customer-driven innovation
channel efficiency	competitive parity budgeting	controllable cost	customization
channel equity	competitive position	controlled circulation	customized portfolio models
channel flows	competitive sales promotion	controlled test market	customized sales presentation
channel functions	competitive strategy	convenience product	cutthroat competition
channel member commitment	complement of markup percentage	convenience sample	cycles, business
channel member dependence	complementary products	convenience store	cycles, economic
channel member satisfaction	complete protection	convergent validity	cyclical business
channel of distribution	completed fertility	conversion of non-users