help
contact us
site map
advanced search
site search    

    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
    a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
D  
DAR delivered price diffusion model dissociative group
DETAILER delivered pricing diffusion of innovation dissonance reduction
DEX/UCS delivery duty paid diffusion process distant line extension
DMA delivery period diminishing marginal utility distinctive competences
DMU delivery reliability diminishing return distinctiveness
DPI demand diminishing utility distinctiveness phase of the fashion cycle
DPP demand analysis direct advertising distress merchandise
DRP demand creation direct channel distribution
DSD demand curve direct cost method of inventory distribution center
DSS demand density direct costs distribution channel
Delphi technique demand factors direct denial distribution manager
Dirichlet multinomial model demand, industrial direct exporting distribution models
damaged goods demand-backward pricing direct fixed costs distribution of income
damaged merchandise demand-oriented pricing direct mail advertising distribution requirements planning (DRP)
dashboard demand-pulled innovation direct marketing distributive education
data cleansing demand/destination areas direct product profitability (DPP) distributive trades
data mining demarketing direct request method distributor
data system demographic edition direct response advertising distributor's brand
database demographic environment direct sales force distributorship
database marketing demographics direct selling district sales manager
dating demography direct selling establishment diversification
day-after-recall (DAR) demonstration model goods direct selling organization diversion
deal demonstration, sales direct store delivery (DSD) diverters
deal merchandise demonstrations, as retailer sales promotion direct variable costs divest strategy
deal prone demurrage directional and departmental signage division manager
deal proneness department store disagreement divisional organization
dealer loader department store ownership group disbursement documentary collections (drafts)
dealer tie-in departmentalized specialty store disclaimer statement dog
decay of a learned response departmentalizing disconfirmation dollar control
decay of advertising effects depression discontinuous domain name
deceitful diversion of patronage depth interview discontinuous innovation domesticated markets
decennial census derived demand discount domestics
decentralized adjustment system description tag discount house donor market
decentralized management descriptive billing discount store door-to-door selling
decentralized sales organization descriptive labeling discrete choice behavior model doorway domain
deception descriptive model discrete-lot-sizing double exponential distribution
deceptive advertising descriptive research discretionary buying power double stack
deceptive pricing designated market area (DMA) discretionary income double-barreled question
decider desire discretionary spending downsizing
decision calculus models destination merchandise discriminant analysis downturn
decision maker destination store discriminant consequences draw
decision making detail salesperson discriminant validity drive
decision making, consumer detailing discriminative stimulus drop shipment
decision support system (DSS) detention diseconomies of scale dual career path, sales
decision variables, marketing deterrence strategy disengagement stage dual distribution
decision-making unit developing country disjunctive rule dual sourcing
decline stage development function dispersion dummy
decompositional model development time display dumping
deep linking developmental research and development phase display allowance duopoly
defend market position dialectic process display stock duplication
defender dialog system display type durable good
deferred billing dichotomous question disposable income dwell time
deferred dating differential advantage disposable personal income (DPI) dwelling unit
deferred discount differentiated advantage disproportionate stratified sampling dyadic relationship
deferred marking differentiated marketing dissatisfaction dynamic programming
deflation differentiated oligopoly dissection control

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  AMA Radio  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l  

Copyright © 2008 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or call 800-262-1150.

Search Engine Optimization by SEO Logic