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    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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L  
LCL law of effect life-cycle costs local advertising
LCV lay-away light equipment local brand
LDC layout light factory equipment local rate
LEXIS lead generation liking location affinities
LITMUS lead users limen log file
LRP lead, sales limited price variety store logistical cost
LTL leader pricing limited problem solving (or decision making) logistical resource planning (LRP)
Lanham Trademark Act (1946) leadership substitute limited promise logistics
Leverage leading limited service logistics manager
Likert scale leading economic indicators limited-function wholesaler logistics model
Luce's Choice Axiom leading question limited-service advertising agency logistics-related optimization model
label leadtime line authority logit model
labeling leapfrog routing line extension logo
labor intensive learned reaction line-haul rate long-range planning
laboratory experiment learning curve linear learning model longer combination vehicle (LCV)
laddering learning decay linear programming longitudinal study
laggards leased department link checker loop layout
lagged effect leasing link popularity loose money
laissez faire leadership least squares regression link text loss leader
landed cost price legal linkrot loss leader pricing
language system less-than-carload-lot (LCL) list of key items loss prevention department or function
late majority less-than-truckload (LTL) list price love needs
latent conflict letter of credit listening low income countries
lateral diversification letters to the editor listserv low involvement consumer behavior
launch control lexicographic rule literature search low involvement hierarchy
law of comparative advantage libido live rack low-balling
law of demand licensing living conditions lower-class
law of diminishing marginal utility life style living standard
law of diminishing return life style analysis lobbying

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