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    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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O  
OCR-A oligopsony opinions organizational market
OECD omnibus panel opportunities and threats analysis organized market
OEM on order opportunity cost original equipment
OLAP on-pack premium opt-in original equipment manufacturer (OEM)
OPEC on-percentage opt-out original retail
OSD one hundred percent location optical character recognition (OCRA) other-directedness
OTB one price policy optimization models out sizes
Organization of Economic Cooperation and Developme one price retailer option out supplier
Organization of Petroleum Exporting Countries (OPE one-stage area sampling options pricing models out-flow
objection one-stage cluster sampling order entry out-of-stock costs
objective online marketing order needs outcome evaluation
objective method open account order processing outlet store
objective-and-task budgeting open bid order register outlier
observation open credit order-shipping-billing cycle outlined presentation
observation error open dating ordering output evaluation measure
obsolescence open order ordering procedures outshopping
occupancy functional expense open rate ordinal scale outside salesperson
odd lot open stock ordinary dating over, short, and damage (OSD)
odd price open-code dating organization over-the-counter remedies
odd-even pricing open-date labeling organization by selling function overage
off-invoice allowance open-ended question organization by type of customer overbought
off-price shopping center open-to-buy (OTB) organization by type of product overcoming objections
off-retail percentage open-to-buy report organization chart overcoverage error
offer operant conditioning organization structure overhead costs
office equipment operating items organizational behavior overprivileged family
office error operating leases organizational buyer behavior overstored
oligopolistic competition operational definition organizational buying behavior ownership
oligopolistic environment opinion organizational buying sales promotion ownership utility
oligopoly opinion leader organizational climate

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